The Market for High Performance Homes

May 4, 2015

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Lose the jargon - Learn how to talk with clients about "energy" and "green"!

9:00 AM - 11:00 AM
What Buyers Want

Gain important insights into the latest consumer research about what people look for when making sustainable choices. 

  • Learn about the latest consumer research into buying behaviors
  • Get an overview of green building certifications, energy labels, and what makes a home ‘green’
  • Find out how EPS® is changing the way green homes are being recognized and valued
  • Learn the best ways to explain the benefits of advanced home products & features 
You'll also walk away with our comprehensive Home Features Guide!

11:30 AM - 12:30 PM
Green Home Site Visit

Learn how green certified homes save energy and resources while creating a more healthy and durable home.

  • Learn about key sustainable features in one of the city’s greenest developments
  • Understand how green home features can be explained as health, comfort and savings benefits to clients
Learn more >>

Questions? Contact Heather Kendall at or (503) 968-7160 x20

CEs & Cost
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$35 | Earth Advantage Professionals (EA Broker, SHP, AGA, EA Remodeler or EA Builder)
$45 | General Admission

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Appraisers, Architects, Builders/Contractors, Consultants, Lenders, Real Estate Professionals

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Taylor Watkins
Taylor Watkins: Taylor has been a certified residential appraiser in the Portland and Southwest Washington region for over 20 years. He owns one of Portland's first net-zero homes, the "Rose House." Taylor frequently serves as a consultant and expert around the country on green home valuation issues, including a study he conducted for Energy Trust of Oregon on the impact of photovoltaic panels on a home's appraised value. He created and instructs the Appraising Green Homes courses that comprise EA's Accredited Green Appraiser designation, as well as teaches the Earth Advantage Broker (formerly S.T.A.R. - Sustainability Training for Accredited Real Estate Professionals) course in Oregon, Washington, Alabama, and Virginia.


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