Demystifying the Green Home

Refine your marketing approach to helping clients sell or buy a green home.

Overview
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Did you know that all homebuyers are actually looking for green homes? Do you know why?   

Are you prepared to help them find or upgrade to a green home?  This class provides an in-depth look at the current state of the green housing market-trends, features and market segments-and provides participants with the information they need to talk with clients about “energy” and “green”. 

Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.*  

What realtors need to know is...
  • What are the different ways homebuyers can find/create a green home?
  • Which of these homebuyer desires are most important to focus on? 
  • How can I differentiate myself in the market so homebuyers know I'm a green professional? 
Questions? Contact Heather Kendall at hkendall@earthadvantage.org or (503) 968-7160 x20
 
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Learning Objectives
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  • Understand the importance of 'green' with today's homebuyers
  • Learn how to talk about energy and green considering the role emotions play in homebuying
  • Learn the current green trends in the housing market 
  • Understand the key identifiers and differences between an 'energy efficient' and a 'green' home
  • Match green features to different homebuyer expectations
  • Learn how to market a green home and yourself as a green professional

When & Where
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Online course available on-demand

CEs & Cost
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Continuing Education
OR Real Estate Agency: 1 CE 
Earth Advantage Broker Renewal: 1 CE 
Accredited Green Appraiser Renewal: 1 CE  
CCB: 1 CE 
AIA: 1 CE

Course Fee
$10 | General Admission

Audience
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Appraisers, Real Estate Professionals

Instructor(s)
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John Spillman
John Spillman: John is a trainer and technical consultant with Earth Advantage Institute. He teaches classes to Energy Auditors, Builders, Architects/Designers and Building Code officials. John has been promoting sustainable building and energy efficiency in both new and existing residential construction with Earth Advantage Institute since 2009. John’s construction background is in residential remodeling. He is currently a certified building analyst professional with the Building Performance Institute, and a LEED for Homes Green Rater. John earned a Bachelor’s degree in Civil Engineering from University of California, Davis.