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How Homebuyers Ask for Green Without Saying the Word
September 14, 2017 | 3:00 PM - 4:30 PM
Overview
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Did you know that all homebuyers are actually looking for green homes?
Do you know why?
Are you prepared to help them find or upgrade to a green home?
Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.*
What realtors need to know is...
- What are the different ways homebuyers can find/create a green home?
- Which of these homebuyer desires are most important to focus on?
- How can I differentiate myself in the market so homebuyers know I'm a green professional?
By taking this course, you will:
- Understand the importance of 'green' with today's homebuyers
- Learn how to talk about energy and green considering the role emotions play in homebuying
- Learn the current green trends in the housing market
- Understand the key identifiers and differences between an 'energy efficient' and a 'green' home
- Match green features to different homebuyer expectations
- Learn how to market a green home and yourself as a green professional
*Source: Energy Pulse 2014 - Shelton Communication Group, Inc
CEs & Cost
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FREE - RSVP below
(Regularly $10 - Made possible in part by the support of Energy Trust of Oregon®)
(Regularly $10 - Made possible in part by the support of Energy Trust of Oregon®)
Audience
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Real Estate Professionals
Instructor(s)
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John Spillman: John is a trainer and technical consultant with Earth Advantage. He teaches classes to energy auditors, builders, architects/designers, real estate professionals and building code officials. John has been promoting sustainable building and energy efficiency in both new and existing residential construction with Earth Advantage since 2009. John’s construction background is in residential remodeling. He is a LEED for Homes Quality Assurance Designee and Green Rater. John earned a Bachelor’s degree in Civil Engineering from University of California, Davis.
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