Training Catalog

How Homebuyers Ask for Green (Without Saying the Word)

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Did you know that all homebuyers are actually looking for green homes? Do you know why? Are you prepared to help them find or upgrade to a green home? 

Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.* 

What realtors need to know is...
  • What are the different ways homebuyers can find/create a green home?
  • Which of these homebuyer desires are most important to focus on? 
  • How can I differentiate myself in the market so homebuyers know I'm a green professional? 
This course will provide multiple opportunities for you to reflect on your approach to serving your clients and helping them find or upgrade to a 'green' home. 

*Source: Energy Pulse 2014 - Shelton Communication Group, Inc

Learning Objectives
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  • Understand the importance of 'green' with today's homebuyers
  • Learn how to talk about energy and green considering the role emotions play in homebuying
  • Learn the current green trends in the housing market 
  • Understand the key identifiers and differences between an 'energy efficient' and a 'green' home
  • Match green features to different homebuyer expectations
  • Learn how to market a green home and yourself as a green professional

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This course has primarily been designed for Real Estate Professionals, but will also provide valuable information for Appraisers, Builders/Contractors, Remodelers, Architects, & Raters. 

CEs & Cost
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Continuing Education
OR Real Estate Agency: 1.5 CEs 
EA Broker: 1.5 CEs

Course Fee
$19 Regular Admission
*Funding assistance may be provided by Energy Trust of Oregon. Check 'Upcoming Sessions' above for more info. 

Questions? Contact Heather Kendall at or (503) 968-7160 x20.