How Homebuyers Ask for Green (Without Saying the Word)

Did you know that all homebuyers are actually looking for green homes? Do you know why? Are you prepared to help them find or upgrade to a green home? 

Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.* 

What realtors need to know is...

• What are the different ways homebuyers can find/create a green home?
• Which of these homebuyer desires are most important to focus on? 
• How can I differentiate myself in the market so homebuyers know I'm a green professional? 

This course will provide multiple opportunities for you to reflect on your approach to serving your clients and helping them find or upgrade to a 'green' home. 

*Source: Energy Pulse 2014 - Shelton Communication Group, Inc

• Understand the importance of 'green' with today's homebuyers
• Learn how to talk about energy and green considering the role emotions play in homebuying
• Learn the current green trends in the housing market 
• Understand the key identifiers and differences between an 'energy efficient' and a 'green' home
• Match green features to different homebuyer expectations
• Learn how to market a green home and yourself as a green professional

This course has primarily been designed for Real Estate Professionals, but will also provide valuable information for Appraisers, Builders/Contractors, Remodelers, Architects, & Raters. 

Continuing Education
OR Real Estate Agency: 1.5 CEs 
EA Broker: 1.5 CEs

Course Fee
$19 Regular Admission
*Funding assistance may be provided by Energy Trust of Oregon. Check 'Upcoming Sessions' above for more info. 

Questions? Contact the Education Team at education@earthadvantage.org or (503) 968-7160 x66