Climate Change: Business Risks and Opportunities

There are a multitude of business risks and opportunities associated with climate change and the impact of increasing greenhouse gases (GHGs) in the atmosphere. Given that buildings account for 38% of U.S. carbon dioxide emissions, for companies occupying buildings, owning building assets, or otherwise involved in the building industry, the risks and opportunities are particularly pronounced.  

RISKS

Climate change business risks and opportunities can be divided into the following categories, and each organization or community will be affected differently by these risks and opportunities. 

 

BUSINESS OPPORTUNITIES

Competitive Positioning: As a client of Carbon Advantage, Realty Trust Group is establishing its reputation as the leading green real estate agency in Portland by training its agents in residential green building and energy efficiency.  The result of this training, in combination with other sustainability program efforts at Realty Trust Group, is that agents are well equipped to build and strengthen client relationships around sustainable living and green building attributes of homes.  Realty Trust also provides value added services, such as neighborhood brochures describing the sustainability features of neighborhoods, and provides related value added information and services to clients.  As relationships are the foundation of a successful real estate business, Realty Trust has competitively positioned itself in Portland by demonstrating a commitment to sustainability.

Cost Savings: Costs savings achieved by large businesses as a result of efforts to address climate change are well known. Consider that just one Owens Corning plant saves $252,000 annually in energy costs through energy efficiency.  Following a sustainability assessment, the U.S. Postal Service decreased total energy use by 9% from 2005 levels, which translated into millions of dollars saved. The opportunities for small- and medium-sized businesses are also significant, but receive less attention.  The relatively small Redmond Oregon Airport, for example, achieved a 36% reduction in energy use for its ventilation system through the implementation of a displaced ventilation system. Earth Advantage staff assisted in ensuring energy bill savings of approximately $110,000 per year as a result of this one measure alone, and in obtaining approximately 25% of the project costs in Energy Trust of Oregon incentives.

Leveraging Market Growth: While market opportunities associated with climate change exist in all sectors, here we will focus on the building industry.  According to a 2009 McGraw-Hill Construction report, the green building market will double by 2013, adding $554 billion to U.S. gross domestic product. In the residential building market Earth Advantage Institute’s research has shown that the market share of certified green homes continues to grow, despite a fall in new construction homes.  Further, in a statistical analysis of certified homes and comparable properties, in Portland, OR, certified homes were found to sell fast, and have a 3-5% price premium over non-certified homes.  In Seattle, WA, the price premium for certified homes was almost 10%, though they stayed on the market for an average of 5 days longer.  These findings demonstrate the benefits and opportunities associated with utilization of sustainable home construction techniques and the implementation of a comprehensive strategy to address climate change and sustainability issues.  Positioning your business to benefit from this growth is imperative.

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