Home builders often don't have to pay to fix the home performance problems they leave behind.
Think about one industry that creates a product for sale, has no interest in branding the product, and thus no consequential accountability to the ultimate owner of their product. Imagine if the automakers churned out cars, never branded them, and had no concern over the performance issues the car suffered during service. Unthinkable and unconscionable, right? Homebuilding is one such industry.
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Jim Chapman, President and General Manager of Legend Homes stands in front of Edgewater a Legend Homes development.
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There are exceptions of course…..Legend Homes, Renaissance Homes, KB, and Meritage Homes. These building companies are not only seeing the value of establishing a clear brand value but also offering up energy performance labels to transparently reflect their energy efficiency chops to the market. I have always been amazed that the homebuilding industry that caters to families and generations has not taken the opportunity to clearly brand its products so that generations of kids seek out that brand when it comes to their turn to become a homeowner. Isn't that the American way
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