What Else Don’t You Know About Your Home?
With the downturn in the housing market many builders and developers are looking for creative solutions to weather the storm. This has resulted in a number of different tactics by builders including a focus on the remodel market, building at the lowest possible cost, building green or high performance homes, or just getting out of the industry all together.
Arguably, one of the most interesting approaches builders have used to differentiate themselves is embracing transparency, allowing the homebuyer to truly understand what they are purchasing. Builders have begun to use green building certifications and energy performance scores as tools to achieve this more transparent message. By bringing progressive construction features into the foreground, builders are creating a new set of buying criteria not seen before in the residential market. The measures they are highlighting -- that improve energy efficiency, durability, and improve air quality -- should be important to consumers. Many of America’s leading builders, such as KB Homes, are making this case to their buyers every day.
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